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Bow River Sunset




Mission Statement

To Protect and preserve Alberta’s fish, wildlife,
and aquatic resources
To promote and preserve Alberta’s
fishing outfitting industry
To provide first class professional guiding
on the waters of Alberta.

Code of Ethics

  • Fishing Pole guiding carries Insurance
  • Fishing Pole guiding carries permits
  • Provide for the safety of clients and personnel
  • Obey Fish & Wildlife laws and regulations; cooperate with Fish & Wildlife officials
  • Use well trained, courteous personnel
  • Maintain clean, orderly and serviceable equipment
  • Clearly define and represent rates and services
  • Conduct business ethically
  • Respect the rights and privileges of other members, clients, land owners and the public

River Etiquette

As a working professional, I abide by these guidelines and set examples for fellow Anglers

  • Floating anglers should yield to bank and wade fisherman
  • Wade fishermen should yield to boats when there is only one navigable channel
  • Drift anglers should never pass another boat to cut in on water being fished
  • Avoid wading in spawning areas
  • Pick up trash, even if it’s not yours
  • Motor boats: no wakes please
  • Keep access points and ramps open by launching boats quickly
  • Conserve the resource. Know the fishing regulations
  • Do not trespass on private land. Stay below the high water mark
  • Don’t let your actions affect someone else’s fishing pleasure. Treat everyone as you would like to be treated, understand that they may not share your sense of ethics.

If you ever need help on the water…

All guides working for Fishing Pole Guiding have first aid training and carry first aid kits.

As a professional you are held to a high standard and should always provide your services with courtesy and competence, while demonstrating consideration for your clients and respect for fellow angler, boaters and landowners
Mark Sokolowski, Owner